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1911-06-23 - 1999-07-21
David Ogilvy, the 'Father of Advertising,' built Ogilvy & Mather from scratch and wrote the book on modern ad copy. Mad Men wish they were him.
Taught Ogilvy the power of research and data. This is where Ogilvy gets his obsession with testing and results.
Timeframe: 1938-1942
Helped him raise the initial capital to start Ogilvy & Mather. Family money, but not a handout—just enough to get started.
Timeframe: 1948
Data quality: 8/10 completeness, 9/10 confidence
Based on 8 sources • Last updated: 2024-06-10